Principle Records

Principle Records

maybe

PROJECT TYPE

Branding / Artwork

DATE:

2017

BRIEF:

Create a logo for a Bristol-based drum & bass label, alongside subsequent artworks for EP's and albums that they release

RESPONSE:

I created a brand that allows them to use a mark on iTunes art and other mediums without fear of scaling ruining the readability. The mark sits well on most artworks due to its lack of complexity, but still retaining recognisability.

monogram

The monogram uses negative space to form the two characters.

fulllogo

Bespoke typography accompanies the monogram that matches the stylisation of the monogram.

PrinciplePic

Logo in use lit up brightly at a Principle Records event in Motion Birstol.

Impressions
Darkwoods
fromgrace