Lea & Perrins

Lea & Perrins

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PROJECT TYPE

Rebranding / Packaging

DATE:

2018

BRIEF:

Take an established bottom shelf staple product with a weak brand identity behind it, and establish a stronger presence throughout its touchpoints, making it more recognizable.

RESPONSE:

Drawing inspiration from the old script logo, redrawing it and then placing it upon updated packaging with more of a focus on the creator's John Wheeley Lea and William Henry Perrins.

BeforeAfter

A comparison between the previous entangled logo, and the new refined script.

InitialSketches

Various experiments with type hierarchy and structure.

FullScript

Refined Lea & Perrins script, with a consistent x-height, and defined characters.

Monogram

A smaller script mark, for use on smaller touchpoints such as mobile.

BOTTLESDARK

Initial ideas for the bottle label, focusing on keeping all the iconic parts that define the brand.

DIGITALBOTTLECONCEPTS@300x

Digital experimentation to see which elements are helping make the bottle stand out, but retain the brand heritage.

LP LABEL@300x-100

The final label featuring an illustration or both Mr Lea & Mr Perrins, overlaid with all the elements that distinguish the bottle.

Bottles

Showcase of how the bottles would look next to one another on a shelf.

LPPosters

Minimal posters focusing on the distinguished bottle shape, and their trademarked slogan.

giphy (2)

An animated poster encouraging the different uses of L&P in dishes.

Asset 30@300x-100

A website which showcases a dish regularly paired with the sauce.

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