After Death

After Death

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PROJECT TYPE

Branding / Campaign

DATE:

2019

PROJECT NAME:

After Death

PROJECT TYPE

Branding / Campaign

DATE:

2018

BRIEF:

For this self-initiated brief, I wanted to do a project on something that I'm uncomfortable with. I chose to raise awareness around the topic of death, primarily creating a discussion about what happens to your body once you pass to those who need to start considering these choices.

RESPONSE:

I created a campaign brand called 'After Death', stylised in the shape of a fast-forward symbol to represent thinking towards the future. Alongside this branding, I created other promotional materials to open up the conversation on this topic.

ADNEW1@300x

The 'AD' monogram hints towards fast forward-thinking.

ADNEW2@300x

VCR-esque type to further represent the act of fast forwarding.

Poster Concepts

Poster ideas to encourage readers to talk about death.

Posters

Posters printed using calcium and carbon respectively.

ADFINALPOSTER

Eyedrawing billboard encouraging discussion of death.

ADBILL

Billboard encouraging people to be more forward thinking on the subject of death.

ADBOOK

A to the point book explaining the options available.

ADBOOK1

Infographics to inform and educate readers.

ADBOOK2

A to the point, step by step process explaination alongside the pros and cons.